Simon Barnes is a branding, UI/UX designer and illustrator based in Norfolk, UK. He has produced visual identities, websites, magazines, logos, campaigns, illustrations, videos, animations, custom typefaces, and more for a variety of clients as a studio, in-house and freelance designer. Read more

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Project Detail

Basil & Lu is a Norfolk based jewellery brand specialising in bespoke, colourful resin jewellery. Simon helped launch the brand with a rich and eye‑catching identity and art direction to help boost the company in the crowded Etsy marketplace.

Basil & Lu creates bold, striking, colourful and quirky accessory pieces, working in simple, refined forms and shapes, often geometric, but always bold and vivid…and with plenty of glitter. Simon wanted to reflect these same qualities in the brand and logo design, leading to the abstract ampersand logomark and vivid use of colour.

  • → Branding
  • → Digital Design
  • → Art Direction
  • → Packaging
  • → Copywriting

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