Simon Barnes is a branding, UI/UX designer and illustrator based in Norfolk, UK. He has produced visual identities, websites, magazines, logos, campaigns, illustrations, videos, animations, custom typefaces, and more for a variety of clients as a studio, in-house and freelance designer. Read more

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Project Detail

Claire PA is an independent personal assistant service based in Norfolk. Claire approached Simon to help define her entire brand and visual identity, from logo through to tone of voice.

Claire was keen to establish herself as both a business and domestic PA and needed a brand that could deftly dance the line between both worlds. Unlike other virtual PA services, Claire PA promises an intimate and face-to-face working relationship, and so Simon made Claire the central, smiling visual of the logo and brand.

The scope of Simon's work included all aspects of the visual identity, as well as website design & build, copywriting & messaging, and photography art direction — collaborating with photographer and colleague Rupert Burroughes.

  • → Branding
  • → Digital Design
  • → Web Design
  • → Copywriting

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