Simon Barnes is a branding, UI/UX designer and illustrator based in Norfolk, UK. He has produced visual identities, websites, magazines, logos, campaigns, illustrations, videos, animations, custom typefaces, and more for a variety of clients as a studio, in-house and freelance designer. Read more

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Project Detail

Finest Hotels is a brand new OTA platform, conceived with a social‑first mindset to searching and booking luxury stays. By minimising the pain points between inspiration (on platforms like Instagram and TikTok) and booking, Finest Hotels aims to be the number one destination for a new generation of travellers.

Simon designed a contemporary brand identity that oozes luxury, elegantly refined so as to seamlessly pair with hotel brands. The flamingo emblem acts as both a nod to the genre of hotel brand design and an indication of Finest Hotels different approach to search.

The digital experience was built from the ground up, with painstaking attention and refinement to UX to streamline the often overwhelming world of hotel rates and offers.

  • → Branding
  • → Logo Design
  • → Web Design
  • → UI/UX

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