Simon Barnes is a branding, UI/UX designer and illustrator based in Norfolk, UK. He has produced visual identities, websites, magazines, logos, campaigns, illustrations, videos, animations, custom typefaces, and more for a variety of clients as a studio, in-house and freelance designer. Read more
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Project Detail
Grit & Grace is a fitness and movement coach based in Bath, UK. They approached Simon with the brief to create a new identity for the business; something unique and interesting that avoided the typical gym brand clichés.
Grit & Grace specialises in biomechanic coaching, which focuses on movements inside the body, inspiring Simon to develop the unique G logomark. The shape contains two distinct G letters (one inside the other) as well as both hard and curved edges, representative of the titular 'Grit' and 'Grace.'