Simon Barnes is a branding, UI/UX designer and illustrator based in Norfolk, UK. He has produced visual identities, websites, magazines, logos, campaigns, illustrations, videos, animations, custom typefaces, and more for a variety of clients as a studio, in-house and freelance designer. Read more
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Project Detail
Mull Wildlife Breaks offers a premium, luxury tourist package for nature lovers on the Isle of Mull in Scotland. They approached Simon to help them develop a brand that would reflect the rich nature of the experience and be contemporary and sophisticated.
Simon drew inspiration from the picturesque scenery of the island, depicting a cliffside and reflection that forms an abstract 'M' and 'W' of the company initials. Within this scene the logomark shows a majestic eagle and pod of dolphins—chief among the wildlife attractions—as well as illustrating the luxury sailing element of the package.
Simon also helped evolve the company tagline into 'For Wildlife Lovers', developing this into a more flexible messaging system for the identity.