Simon Barnes is a branding, UI/UX designer and illustrator based in Norfolk, UK. He has produced visual identities, websites, magazines, logos, campaigns, illustrations, videos, animations, custom typefaces, and more for a variety of clients as a studio, in-house and freelance designer. Read more
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Project Detail
In 2019, North Norfolk District Council declared a Climate Emergency to tackle the devastating impact that increasing global greenhouse gas emissions are causing through climate change. As part of their response, they pledged to plant 110,000 trees—one for every resident in North Norfolk—by April 2023.
Simon was asked to produce a logo design that would be a spearhead graphic for the project, and that could work in tandem with the branding/logo design of NNDC itself.
Simon produced a badge emblem with a typographic twist, turning the target numbers into the tree symbol. The logo's primary green is borrowed from the green coastline of the NNDC logo to create an immediate visual link and consistency.