Project Detail

Re‑Guide was a campaign in partnership with Mayor of London to stimulate the 'Circular Economy' by educating a new generation on the benefits of recycling/using, and providing an easy resource to find CE businesses.

Simon developed a visual identity concept that would appeal to a young audience by leaning into the aesthetic of fashion branding, creating a stylish and cool graphic language that would help keep the Circular Economy relevant. The round logotype is a metaphorical nod to the circular visual language of recycling, with the connecting line representing Re‑Guide's mission to connect the Circular Economy together.

• → Branding
• → Logo Design
• → Creative Direction